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Now playing below — our HELLO FROM HOLLYWOOD look at Paramount’s Brussels premiere of its PG rated animated comedy adventure SMURFS…on the blue carpet with Rihanna, who voices Smurfette and talks about making the movie.

Directed by Chris Miller (SHREK THE THIRD), SMURFS is tracking below norm with all demos. Rotten Tomatoes critics hate it at 21% and audiences aren’t rushing to see it at 64%.

The franchise’s last episode, THE SMURFS, opened 7/29/2011 and did $142.6M domestic & $563.9M worldwide on a production budget of $110M.