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a quick look at the coming weekend (5/16):

. Warner Bros./New Line Cinema’s R rated horror thriller FINAL DESTINATION: BLOODLINES is the only major studio opening on deck. Directed by Zach Lipovsky & Adam B. Stein, who co-directed FREAKS, it’s tracking best for first choice with men under 25 (nine points above norm).

. With so little major studio product entering the marketplace this weekend, it’s a good time to look ahead to late summer and Disney’s family comedy fantasy FREAKIER FRIDAY…where Jamie Lee Curtis and Lindsay Lohan return years after their FREAKY FRIDAY identity crisis to navigate new challenges as two families merge.

Directed by Nisha Ganatra (LATE NIGHT), FREAKIER opens in theatres 8/8 and should help keep the summer boxoffice sizzling through the typically quiet weeks of August.

HELLO FROM HOLLYWOOD – “FREAKIER FRIDAY”

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