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Now playing below — a quick look at the coming weekend (9/6).

. WB/Plan B Entertainment’s PG-13 fantasy horror comedy BEETLEJUICE BEETLEJUICE, directed by Tim Burton, opens next weekend (9/6) at about 4,000 theatres. In BB, we find out just what happens if you say Beetlejuice’s name three times [PLEASE DON’T DO IT].

Hollywood buzz-ards are squawking about an $85M or more opening weekend, which should get the fall season off to a sizzling start by today’s standards. It’s tracking best for first choice with over-25 women (28 points over norm) and next best with women under-25 (27 points over norm).