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MARTIN GROVE’S BOXOFFICE BUZZ: AFRAID – PREVIEW VIDEO

Now playing below — our ZAMM Cam Preview of Sony/Blumhouse Productions’ R rated sci-fi horror mystery AFRAID. It’s another family fantasy AI assistant thriller and immediately brings to mind Universal/Blumhouse’s much more commercial M3GAN, which cost $12M to produce and did $180.1M worldwide in 2023. A sequel, M3GAN 2.2, is opening next 6/25. AFRAID, which…

Martin Grove
1–2 minutes
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Now playing below — our ZAMM Cam Preview of Sony/Blumhouse Productions’ R rated sci-fi horror mystery AFRAID. It’s another family fantasy AI assistant thriller and immediately brings to mind Universal/Blumhouse’s much more commercial M3GAN, which cost $12M to produce and did $180.1M worldwide in 2023. A sequel, M3GAN 2.2, is opening next 6/25.

AFRAID, which reportedly also cost $12M to produce, opened 8/30. It’s tracking for first choice below norm for all demos. Rotten Tomatoes critics hate it at 25% and audiences are ice cold at 51%.

https://videopress.com/v/0NSCwesx?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true
ZAMM CAM PREVIEW – “AFRAID”

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