Now playing below — our ZAMM Cam look at Sony’s PG-13 romantic drama IT ENDS WITH US, starring Blake Lively as Lily Bloom, who’s starting a new life in Boston after a traumatic childhood. When she meets a charming neurosurgeon (Justin Baldoni, who also directed US) and falls deeply in love, Lily sees signs of her parents’ troubled relationship. It opened in theatres 8/9.
US is tracking best and equally well for first choice with women under & over 25 (each four points over norm). Hollywood buzz-ards started out expecting a $25-35M opening, but boosted that as the weekend approached to $40M or even more. Rotten Tomatoes critics are a soft 55%, but audiences are cheering at 95%.
ZAMM.COM 
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