Now playing below — a quick look at the coming weekend (8/9).
. Lionsgate’s PG-13 BORDERLANDS, based on the hit video game, has an all-star cast led by Cate Blanchett & Kevin Hart, who visit an abandoned planet to find a missing girl — who may hold the key to the universe’s fate.
BORDERLANDS is opening at about 3,000 theatres. It’s tracking below norm for first choice with all demos. Hollywood handicappers are talking about a $20-25M opening.
. In Sony’s IT ENDS WITH US, Lily/Blake Lively is starting a new life in Boston after a traumatic childhood. After meeting a charming neurosurgeon and falling deeply in love, Lily sees signs of her parents’ troubled relationship.
US is opening at about 3,200 theatres. It’s tracking best and equally well for first choice with women under & over 25 (each four points over norm). Hollywood buzz-ards expect a $25-35M opening.
ZAMM.COM 
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