Now playing below — a quick look at the upcoming July 4th holiday weekend.

. Universal/Illumination Entertainment’s PG rated animated sequel DESPICABLE ME 4 is opening 7/3 at about 4,000 theatres. It’s expected to generate colorful boxoffice fireworks with around $140M for five days — or more, which is usually the case these days! The RT critics are haters at 63%, but that won’t keep families away. It’s tracking best with men under 25 (13 points over norm) and next best with women under 25 (12 points over norm).

. Lionsgate/Roadside Attractions’ R rated Indian action crime drama KILL is opening wide 7/4. Pundits are guessing $4-6M for four days. RT critics love it at 95%, but that’s based on just 20 reviews. It’s tracking below norm for all demos.

WEEKEND BOXOFFICE BUZZ — JULY 4TH WEEKEND 2024

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